Ayepyep

THE CHALLENGE

Having identified the need and importance of giving back to the community, Ayepyep Lifestyle approached us with their new corporate social investment strategy to assist the underprivileged in the communities surrounding the establishment.
FR Communications was tasked with securing extensive publicity and highlighting Ayepyep’s commitment of giving back to the community.

APPROACH

FR Communications partnered with key national and local community media to further promote the charity golf day and encourage businessmen and women, public figures and government officials to participate.
We partnered with a few media influencers to create awareness and drive excitement.
The response to this tailored campaign was phenomenal, with over 20 pieces of quality coverage generated across print, online and broadcast platforms.

IMPACT

  • Event tickets were sold out and 50% of the sales was from the media partnerships and influencer campaign.
  • We raised over R100 000 which was awarded to the local children’s home.
  • Over 20 pieces of coverage in consumer, business and mainstream media
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