Allianz Global Corporate & Specialty (AGCS)

THE CHALLENGE

Allianz Global Corporate & Specialty (AGCS) is a leading global corporate insurance carrier and a key business unit of Allianz Group.

The Allianz Risk Barometer is their annual report identifying the top corporate risks for the next 12 months and beyond, based on the insight of more than 2400 risk management experts from over 80 countries.

FR Communications was tasked with localizing the information per country per sector. We need to also ensure that we secure extensive publicity highlighting Allianz Risk Barometer results in Africa and South Africa.

APPROACH

FR Communications compiled different press kits per country highlighting the key business risks and solutions for each market.

IMPACT

The response to this tailored report was phenomenal, with over 120 pieces of quality coverage generated across print, online and broadcast platforms. Not only was the story picked up by niche tech and business publications, but it also featured in daily newspapers and broadcast, among them was CNBC Africa, the country’s most widely consumed broadsheet, and Business Day Nigeria, preferred newspaper among the business, political and diplomatic elite.

Write a comment